Where any business is concerned, first impressions are vital to a successful operation. The front door to your business is always the first object any potential customer sees. How does your door compare to your neighbors? The company down the block? Are you pulling in enough customers?
Whether you’ve been struggling to bring in clients or wanting to improve your walk-in numbers, here are four ways having a custom door can improve your stats.
Branding is Everything
Bright flashing colors or solid modern designs are what makes your brand stand out from the rest. What better way to show the public who’s building is who’s than to craft your brand into your front door? With custom models built to your designs you can engrave, carve, or splash your logo right onto your front door.
The reality of online marketing is that your brand recognition can give you a competitive advantage over "no-name" competitors. The more recognized your brand name, and the more closely associated it is with your product the more visitors will arrive on your site through a Google search ready to purchase.
Increase Your Office Workflow
Carrying a stack of documents across a busy floor is a roll of the dice in most buildings, but with some clever door designs you can prevent paperwork accidents and improve productivity. Automated doors are handy for fast-paced environments but hands-free doors also make for sanitary workplaces. A simple door pedal or foot operated mechanism can keep your doors swinging while keeping your hands free to hold all those important files.
Impress Business Partners
Who hasn’t experienced that important job/venture meeting gone wrong when a work appliance doesn’t operate at a critical moment? Keeping your doors in top shape can help you keep your potential partners interested in a well-run business. Not to mention impressing them with sleek styles and fluid motions. Make sure your next hire-on is impressed and confident in their choice of work with a well put-together office space.
No matter what kind of building you have, from a home office to a company high-rise, your doors are a key safety and security feature. If a sudden earthquake or tornado threatens to impede your day how is your workplace going to hold up? Doors especially offer a one of a kind safety net for earthquakes by providing cover under their frames. Well-maintained doors can also make sure that everyone can reach safety should evacuation be needed.
A tightly locked door can also play an important role in keeping your important files and documents out of reach from public access (or nosy children).
Watch as your business flourishes with these simple additions. From public marketing strategy to safety and security, your doors pull more weight than you think. Give them the credit your company deserves and start drafting some of your own door designs.