While you may not have given it much thought, the entry door to your business does much more than grant access to customers. Your front door can have a serious impact on how your business is perceived. That is why it is vital that you choose a high-quality door that matches other aspects of your brand.
According to Merriam-Webster dictionary, on-brand means “appropriate to, typical of, consistent with or supportive of a particular brand or public image or identity.” With such serious potential to affect your business, shouldn’t your door be more than just an afterthought?
First Impressions Are Lasting Impressions
Imagine that a potential customer is passing by your shop. They are greeted by a vivid sign and painstakingly thought-out window decor that accentuates your services or product. As they begin to consider entering, they see a solid, bland door that provides no further insight into the inner-workings of your business. This sight immediately results in a change of heart and a customer lost.
Good or bad, the first impression of your business will last. Every detail is vital to building your brand and developing a positive outlook in the mindset of customers. That is why you need to take due care when creating your space.
CDF Distributors can help you accomplish this goal by providing high-quality commercial doors at an affordable price. You will have mere seconds to make a great first impression. It is important to make them count.
How to Keep Your Door On-Brand
When you are trying to keep your door on-brand, there are some key aspects to keep in mind. By paying attention to these factors, you can draw in new customers and be true to your brand.
As mentioned above, a worn-out, solid door can be unattractive to customers. Even worse, it makes your business seem closed-off and secretive. Now more than ever, consumers want the businesses they support to be transparent in terms of business practices and core values.
While your door will not completely fulfill this purpose, it is a great introduction. A storefront glass door that matches the tone of your business can create the perception that you are welcoming and transparent.
According to Stackla, 86 percent of customers consider authenticity to be a major factor when deciding to do business with a company. Your front door gives you a unique opportunity to include some light advertising that reflects your company’s mission and goals.
Being authentic goes hand in hand with being transparent and is a must for sustained success in the modern economy.
This brings us to our third point: The significance of developing a relationship based on trust. An appealing entryway to your business starts with a door that is on-brand. Without it, customers may not feel comfortable entering your store. Worse still, they may pass it up altogether.
A well-lit entrance and a transparent glass door will make customers feel welcome and interested in doing business with you. Once you have created that trust, you will likely have a repeat customer who is excited to work with you.
Having a recognizable color-scheme and logo is vital to achieving sustained success and brand recognition. If your company’s logo and lettering are a deep blue color, you should not have a bland door. This mix-match of designs can drastically reduce curb-appeal and make your business seem poorly designed or disorganized.
When customers see a unique blend of colors, they should immediately think of your business. The way you present your storefront and door should tie into your other marketing strategies, such as online media presence. Consumers will often recognize your color scheme long before they read your sign or window advertisements.
If you are opening a new location or need to revitalize the entry-way to your existing facility, CDF Distributors is the team for the job. We offer the best quality commercial doors at excellent prices. All of our glass storefront doors are pre-assembled and can be installed in minutes, so you can focus your energy on building your brand. We are your #1 online door supplier!