If you own a small business, you want to make a good impression on your potential customers. One of the best ways to do this is through an eye-catching storefront. Insulated glass doors can be the centerpiece of your front window display. Besides serving as the literal entry point for your customers and clients, they provide several surprising benefits. In this post, we’ll cover five benefits that insulated glass doors can provide for your storefront.
1. Increase Customer Traffic
The first benefit may be the most obvious. In an age where brick-and-mortar stores are losing ground to eCommerce, retailers have to offer customers a unique shopping experience.
While you can use glass window displays to showcase your products, insulated glass doors provide a glimpse into your store’s atmosphere. Customers will be more likely to enter a store when they know what you have to offer, which includes both your products as well as the look and feel of your retail environment.
These clear panes of glass may also be an ideal surface for promotional materials such as posters and other signage, which you can use to entice potential customers. You can also use the surface to display your company’s brand, giving a professional look to your entryway.
2. Reduce Noise
Did you know that the music you play in your store can encourage your customers to spend more? Of course, you’ll want to ensure that customers can hear your tunes over any noise from outside your store, and you’ll also want to ensure that you won’t have any noise complaints from neighboring businesses.
The double panes of glass on today’s insulated glass doors form a barrier that prevents sound from penetrating the layers. While it may not be soundproof, you’ll be amazed at how well-insulated glass can insulate your business from exterior noise.
With insulated glass doors, you can control your retail environment’s music and atmosphere and optimize your business for success.
3. Improve Energy Efficiency
Insulated glass doors rely on double panes of glass to protect your store’s interior from the outside temperature. That means that even on the hottest and coldest days, your store remains comfortable.
Climate control is important not only for your shoppers but your energy bills, as well. Insulated glass doors can ensure that your store’s heating and air conditioning systems operate at peak efficiency, which can save you money on your utility bills.
Improving your store’s energy efficiency is also a great step to being an eco-friendly business. Studies have shown that customers are more likely to shop from retailers who share their concerns for the environment. Insulated glass doors can be a significant part of your energy conservation efforts and may even attract some new customers in the process.
4. Better Safety & Security
Glass might seem like a major structural weakness in your storefront. But insulated glass features two panes of glass, and the gas that fills the space between these layers acts as something of a “shock absorber” that can resist impact. This durability protects your storefront against vandalism, break-ins, as well as accidental damage caused by weather or a runaway shopping cart.
In addition to this structural protection, an insulated glass door can also provide a psychological deterrent against theft. We already know that security cameras and other monitoring equipment can deter shoplifting. After all, people are less likely to steal if they fear getting caught.
But that principle may also apply to stores where shoppers can be seen through storefront windows and doors. With an insulated glass door, potential criminals have less ability to “hide” and may think twice before stealing from your store.
5. Improve Employee Productivity
According to the Harvard Business Review, we work harder when we know we’re being watched. While that generally applies to employees, all human beings tend to alter their behavior when an outsider can observe them.
If you manage employees, insulated glass doors may increase worker productivity. Increased visibility may encourage professional behavior and discourage employees from slacking off in their downtime. Even if they aren’t consciously aware of it, the possibility of being watched can prompt your workers to stay on task.
Upgrade Your Storefront Today
At EDF, we offer commercial glass doors in a variety of styles and finishes. They’re easy to install, and our stock items ship in just three to five business days. We offer both single and double glass doors, as well as the associated hardware.
If you’re ready to take your storefront to the next level, use our “Build a Quote” tool to explore your options. Your front door is the entry point for your customers. Isn’t it time to give your door the attention it deserves?